Having Fun Using Video to Promote Radio XL5



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One of the all time most successful television promotion campaigns ever for a radio personality happened right here in Boston MA where Radio XL5 exists. For those not from the Boston area or too young to remember there was a legend in radio broadcasting. His name was Dave Maynard. He worked at WBZ AM 1030. Dave has passed but he is loved here in Boston. Dave was not only a great radio personality, he was a genuinely nice man. Just a few things he did was save a caller to WBZ from committing suicide, raised millions for Boston Children’s Hospital, and found a liver donor for a young child to name some of the good deeds from his life. His famous Farm Stand, where local growers donated produce for charity was a huge success.   In his last years at ‘BZ, Dave was their morning man.

To promote his show the advertising firm headed by Bill Aydelott (now of Waverly Motion Pictures) was hired. Bill had a longtime love of radio himself and used his knowledge of film production to produce these commercials for Dave Maynard  and WBZ. They created the “Piece a Cake” themed campaign starring Dave and it was so successful it was adapted by other stations around the country. The spots were shot to amplify Dave’s personal quirks and humor along with getting the message out that Dave and the entire staff were folks you wanted to start your day off with.  There were lots of stunts, humor and the spots became something to look forward to. These spots ran 8 years with about 20 different scenarios. One of the great aspects was the momentum these spots generated: local media did stories on the making of these spots, in essence free advertising! Many of these spots were only 30 seconds in length but took about 12 hours to shoot. It takes time to make funny!  Here is an example of Dave in one of his “Piece a’Cake spots.

Here is another one!

So while we do not have the budget and time (yikes! 12 hours just to shoot a spot) we venture into video promotion for Radio XL5’s flagship personality, GP Brefini. We draw from the inspiration provided by those great WBZ spots for Dave Maynard. Radio XL5 is using every aspect of electronic and social media to spread the word that for hit music it is “The Nation’s Hit Music Station!”. We are playing “Smart Hits for Your Smart Phone”.

GP is a veteran of radio from his HS days as his bio on the Radio XL5 web page shows. His sense of humor is based on ‘do no harm”, “be mean to no one”. If anyone is going to get zinged it will be him! So that is the basic approach used in the on-air promotion of his live broadcast Saturdays 8-11 PM eastern. This sense of humor is something that people who know GP will tell you about; he always has a smile and he finds humor in life and in himself. Living is funny and if you can’t laugh at yourself then you need an attitude adjustment. Listening to him live on Saturdays is a great way to get that attitude adjustment and it is free!

So we begin this journey into video promotion of Radio XL5 and GP’s broadcasts with these two videos to get wet your radio appetite. We are in the beginning of streaming media to your automobile’s dashboard and your smart phone. The new radio is delivered via streaming over 3G/4G and 5G cell phone towers. Might as well embrace the technology. The Radio XL5 signal is there on every street corner, all over the USA in crystal clear stereo! In fact, we are all over the world from what our listeners tell us: Europe, Middle East, South America, Asia, Australia and even the International Space Station can get us! How cool is that?!

Here are our two latest videos.

In this first one GP breaks into the Radio XL5 studio and takes over the airwaves before he is eventually pinched by security.

This next video has him testing a “new” microphone with the help of trusted engineer Guido. Guido somehow mixes up some wires and, well, mayhem ensues.

Finally the very first video promo for the ’80’s Double Shot Weekend” on Radio XL5.

So expect more to come! These videos take time but as GP says they are fun. He is committed to making Radio XL5 a success, a place to go on the internet for the latest hit music, the 2Ks, the 90s and the 80s! The basic philosophy is that Radio XL5 should be positive and encouraging TOP 40 radio for the new century. At Radio XL5 we are “tipping” the hat to what was the best of radio in the past and making it relevant, topical and fresh for the new century  using today’s streaming technology!

 

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Radio_XL5_DoubleShot_MoonLanding_GPLive

Diet Water….yes…DIET WATER!

Here is a perfect example in 3 minutes or so of how live radio talent makes all the difference in the world.

There are about 52,ooo free Internet radio stations on the air at any given time  and a quick check at the time of this posting there were over 600,000 people listening using their Shoutcast application.  This does not include fine services such as Pandora and Spotitfy. Many of these stations are automated where there is no human on the other end; just a computer. Ditto for many terrestrial radio stations. These are fine entertainment alternatives because at times all you want to do is disconnect from the negative vibes in the world. These options are great for doing that. Getting off the news grid is good but a steady diet of automation all the time can leave you just wanting a live human voice; just somebody living and breathing at the same moment as you listen. So many alternatives on the  Internet means these services are mostly automated when it comes to music and entertainment. Automated systems can make you feel disconnected, at times, from other humans. Now don’t get us wrong , automated systems, driven by computers, provide a mighty fine product. In our personal lives here at Radio XL5, we  love these services/prodcust. But studies show we feel more connected when there is a human on the other end. At Radio XL5, we try to provide that as often as possible. When we say we are live we mean it! We are live! We make the radio in real time. Fresh from the tap so to speak.

This brings us to our live broadcasts on Saturday nights from 8 to 11 PM (eastern) from our Radio XL5 World Broadcast Headquarters. This is when GP straps into the air chair, show prep in hand and more to say than time usually allows. The idea is connect to America from our Boston studios. We are ‘The Nation’s Hit Music Station – From Boston for the USA!” This is a big responsibility in that while we are from Boston we want the entire USA and our service men and  women to know we are one Nation. To that end GP believes radio has not changed much from the early days of radio, before television. Radio is theater of the mind. What you say and, how you say it, creates an image in the mind of the listener and that image is designed to be positive, encouraging and funny. We all have a desire to be entertained and informed. Life can be a grind but listening to “radio” should not be a grind. So at Radio XL5 you will not hear 10 minutes of commercials before you hear a “ten in a row” only to be assaulted by another ten minutes of commercials! And if you have not noticed the so called ‘air talent” on terrestrial radio are usually limited in what they can say. They often have to read “liners” and say their name once in a while.

So why are we posting this? Well this sound clip is a compilation based on a seed of an idea that GP had just as he went on the air 8 March on Radio XL5. Simply, one of his FB friends posted a status update suggesting that the next time the waitress asks what your beverage request is one should say “I’ll have a diet water” and watch for their reaction. A simple idea but GP thought it would be fun to work it into the 3 hour broadcast, sort of as a running joke. He never stated what prompted it except to acknowledge ‘Steve” who posted that status update.

So sit back and listen to “radio”, specifically Internet radio, the NEW radio; the radio that will be sent to your car’s dashboard using the 3G/4G wireless infrastructure of the Verizon’s, Sprint’s, ATT’s and T-Mobile’s of the world. Radio as in Radio XL5 is alive and creative and is the future!

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Radio XL5 Aircheck 8 February 2014

I have been asked what is it like when you go to the Radio XL5 studios in Boston and strap into the air chair…Well, it is like being on a jet ski powered by a C7 Corvette V-8 engine with a microphone dangling from the handle bars! This is not a job for someone who just wants to “phone in” a radio show. We know our listeners are of a generation that expect stuff to happen fast; fast downloads, fast ideas, and no time for the point to be made. But we also know that there is a hunger for radio programming that scratches all those itches and has a human being, a live human, on the other end. Thus, enter the new radio: Internet radio that says screw the terrestrial radio programming suits that have no new ideas and fly into a market, homogenize it and then fly out of town making your local station the same as any other station.

Now Radio XL5 is ‘The Nation’s Hit Music Station!”…”from Boston for the USA!…our brand and commitment is to make us all feel welcomed as one Nation, as one community under our individual concept of God. We live in the best Nation in the world, full of so many people, wonderful souls, and in a country of great bounty of resources and talent. We celebrate that and have fun along the way. Radio XL5 may be from Boston but we are the USA and love it! We are grateful for our men and women in uniform who keep watch over our freedom and those first responders who show up when we need them and also risk their lives as well. They are all blessings.

So for all those reasons it is so much damn fun to sit in that air chair, bolted to the jet ski, powered by a 450 HP engine and play the hits!

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The Passion Chronicles Visit Radio XL5


This post is truly fresh, as fresh as the scent of a just delivered dozen red roses. You know that scent as the roses enter the room; as they are placed in the vase and their beauty is witnessed by their new owner. The anticipation of that person as they open the card to read who sent it and why.  “Love is a wonderful thing” as  singer Michael Bolton once crooned.

As Valentines Day 2014 approaches we had the opportunity to talk with romance author Rochelle Renee from Toronto Canada. Yes, the country that sends the US all that cold air known as The Polar Vortex also sends us author Rochelle Renee who fills our hearts and minds with the warmth of love. Love is good any time of the year.

Rochelle is a gifted writer who is about to have one of her books electronically published on Amazon.com. She also provides excerpts on her webpage:

http://thepassionchronicles.blogspot.com/

You will often see her main characters Rhiannon and Keane in her stories. The images and theater of the mind she crafts with the words she writes literally takes you away into a wonderful world of relationships. Rochelle told me during our interview that she likes to write about ordinary people with extraordinary love. How sweet that is! For any of us who have experienced extraordinary love; love that you do not take for granted, you know precisely what we are talking about.

Rochelle spent two segments with us during our live broadcast on January 25, 2014 as we played today’s hit music, the 2Ks, the 90s and the new oldies the 80s! In fact, on the weekends Radio XL5 does it’s famous “80s Double Shot Weekend”. There are so many 80s tunes we ask that you LISTEN RESPONSIBLY!

So sit back, listen to our Interview with Rochelle Renee. You can also follow her on FaceBook at: https://www.facebook.com/thepassionchronicles

Now our Interviews, Part 1 and Part 2 with romance author Rochelle Renee. Enjoy!

Part 1: https://soundcloud.com/radioxl5/interview-rochelle-renee

Part 2: https://soundcloud.com/radioxl5/interview-rochelle-renee-1

GP

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Boston Children’s Hospital


Hi everyone! Happy New Year! GP here!

Radio XL5 is heard all over the USA (and most of the free world). We believe we are blessed with an opportunity  to do some good with this large potential audience. It is just who we are. This is why we run one 30 or 60 second public service announcement per hour. We know we risk that some might say “Oh crud! This is the Internet! Ads?” . But we also believe those are the minority and most will appreciate and be motivated to perhaps support the fine non-profit charities we support. But this holiday season, we wanted to do something extra special specific for our second December on the air. We looked to our friend Jordan Rich of Chart Productions (www.chartproductions.com) and the legendary CBS O&O WBZ AM 1030 here in Boston who has tirelessly lent his talent to helping charities. I had the honor of working with Jordan over ten years ago when I was the PR/Media Chair and Board Member of South Shore Habitat for Humanity (www.sshabitat.org). Jordan was always there for us. For the last 14 years he has worked to help raise money for Boston Children’s Hospital (http://www.childrenshospital.org/) through various means but one neat way is through his publication of a booklet called “For The Children”. This year’s ‘For the Children-14″ (i.e. FTC14) was the latest edition of a collection of prose, poetry, illustrations and recipes and more. Our kids represent the best things we bring into the world.

As Jordan writes in the preface to FTC14:
“Boston Children’s Hospital is the place where all kids matter. It is where skilled physicians, nurses, researchers, therapists and volunteers make it their obligation everyday to better the lives of children.”

Why Boston Children’s? There are certainly other pediatric hospitals doing great work around the nation. For one thing in the  2013-14 rankings, U.S. News surveyed 179 pediatric centers to obtain clinical data in 10 specialties and asked 150 pediatric specialists in each specialty where they would send the sickest children. Eighty-seven hospitals ranked in at least one specialty. Ten hospitals that had high scores in at least three specialties were named to the Honor Roll. Boston Children’s is #1 in Cardiology & Heart Surgery, Diabetes & Endocrinology, Gastroenterology & GI Surgery, Neonatology, Nephrology, Neurology & Neurosurgery, and Urology.

So I asked Jordan if I could promote FTC14 on Radio XL5 every hour for the month of December. After writing the script, cutting the spot for specifically for Radio XL5 and submitting to Jordan for his comments he then made our holiday season, our Christmas extra special, by granting his approval. So once we got the “OK” we put it in our broadcast hour. The 60 second spot played every hour just before our normal break and station ID. Here is the spot from our SoundCloud site:

https://soundcloud.com/radioxl5/psa-forthechildren14b

The holidays are over but the need is still there. Boston Children’s Hospital treats children from all over the USA and the world. It is a place of healing and hope for our best legacy in life: our children. If you would like to help Boston Children’s Hospital click on the link below and then find the tab near the top of the window “Ways To Help”.

I want to thank Jordan for letting Radio XL5 help. It meant so much to me personally. I wish you all a Happy New Year and God’s blessings!

GP Brefini
Minister of Music- Radio XL5
The Nation’s Hit Music Station!
From Boston for the USA!

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Radio XL5 Aircheck from Dec. 28, 2013

Every week we go live on Radio XL5!
Tune in each Saturday from 8 to midnight eastern time zone @ http://www.RadioXL5.com
Here is our air check from 28 Dec 2013, our last live broadcast from 2013.

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The ‘Sound” of Radio XL5


We take much pride in the on-air sound of Radio XL5. We know we have the ability to deliver to you the practically identical  audio quality that we hear in the Radio XL5 studio. Why is it important? Well, first of all we believe if the sound is bad you will not hang around very long. Second, there is a psychological link between intriguing sound that is different  from old-fashioned over-the-air radio.

If you have the opportunity to stream our signal on a high quality sound system then we encourage you to so. For example, if you stream using your smart phone in the car as we do in the Radio XL5 staff car we use the BlueTooth connection and listen to some really great music that sucks you into ‘the mix” with great stereo imaging. If you are a long haul truck driver you will have the hits delivered to you in way that will keep you alert and eyes on the road.

We are Radio XL5! The Nation’s Hit Music Station! From Boston for the USA!

 

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Epilepsy and Radio XL5


One of the first things we did at Radio XL5 when we put it on the air  was to make some time available each and every hour for public service announcements (PSA). We felt we needed to use our gift of communication to help make the world a little bit better at the end of our broadcast day. So, we looked around at ourselves and people we knew and then we asked ourselves; what issues did we know about that we felt needed to be shared? One of those was the intimate knowledge we had about epilepsy; we knew someone who has had epilepsy since 1998 and lives with it today.

Sure, you have all heard of epilepsy but do you really know about it? Do you know how it affects people’s personal or professional lives? We wanted to make you aware of it, that people who have it are not contagious or, weird or, mentally ill or, unemployable. And we felt the best way was to run a PSA directing you to the Epilepsy Foundation of America as a great center of information on all things related to this disease. (http://www.epilepsyfoundation.org/).

So we cut this PSA way back in early 2012. It was one of the first PSAs on Radio XL5. Take a listen (and remember to back space using your browser to continue reading or play the audio last):

https://soundcloud.com/radioxl5/radio-xl5-psa-for-efa-epilepsy

Now for the history and inspiration for this PSA:
Our friend had a seizure back in 1998. It was the kind of seizure that occurred while sleeping. The person whose name we shall refer to as “Riley”  still has issues with epilepsy. Riley first had a seizure while on company travel inside an airplane at 30,000 feet somewhere in-route from Tampa to Boston’s Logan Airport. Numerous co-workers who were also on the same plane witnessed Riley’s grand mal seizure. When Riley came out of the seizure there was nothing that Riley noticed odd except the slouched position in the seat and aching all over. Riley had no recollection of the seizure. There was a medical doctor on-board the flight and was taking Riley’s vital signs and it was fortunate that the doctor and his nurse were on-board since he advised the pilot to keep on going to Boston and not divert the flight. The only other odd observation Riley mentioned were the looks of passengers who had an expression of revulsion on their faces.

Riley was let go by that same company, after 20 years, almost a year to the day we started to play that PSA. In the last year or so of Riley’s employment the epilepsy that Riley had thought was under control made a return.  Riley left knowing  it was a productive year; the tasks Riley were assigned were accomplished successfully, using innovative solutions that garnered further funding. While Riley knew there was something wrong, Riley, had no idea the  current anti-seizure meds were not helping as they once did. It took several MRIs and EEGs to determine what was going on. Riley has been looking for a job since April.

Over a year later after producing that PSA and, witnessing the struggles of Riley, we at Radio XL5 still wonder if there is a lingering misunderstanding of epilepsy.  We wonder if the “healthy” people, whether family, friends, acquaintances, and/ or coworkers/employers, fully understand what  people who suffer from it go through in their daily lives.

We are glad we put that PSA on the air. We will run it until the tape, so to speak, wears out.

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Top Of The Hour Live On Radio XL5


Sixty seconds with GP in the air studio.

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Reflecting on Our First Year With ShoutCastStreaming


When Radio XL5 went live on Tax Day April 2012 we were distributed by a division of LoudCity called LoudCaster. The idea behind LoudCaster was to be a One-Stop-Shop for Internet radio stations. They provided the servers to stream our content but also collected the music royalties. That relationship went pretty well although they would only give us a 32KBS AAC+ stream for technical reasons we were told. Sonically it had it’s “moments”. We were sending LoudCaster a high quality MP3 stream and their equipment would crush it to 32KBS….Oh those  wishy washy audio artifacts! But we lived with it because we were promised that with new servers would come higher bandwidths. Well, that never happened because on Saturday of Labor Day Weekend we received an urgent email blast from LoudCaster; they were going out of business and would shut down Oct 1, 2012!  I (GP, Minister of Music of Radio XL5) was taking my first vacation (2 days, big whoop) of the year having a great time cycling up and down the big hills of New Hampshire. So now a new streaming company would need to be obtained as well as stream monitoring company (for royalties). Not only that, the station web site, still not in the best shape would have to be modified. We were, to put it mildly, in a slow panic! Our selection of ShoutCastStreaming came from recommendations from Bob Perry of Big Sticks Broadcasting, owner of The Penthouse (http://www.thepenthouse.fm/), and on-air personality at WHLI. Radio XL5 has it’s beginnings in the great advice he gave to us. We decided to go with Marvin Glass’ StreamLicensing.com to collect the royalties. So on Oct 1, 2012 Radio XL5 put a new website up that we designed in-house and, with the help of Go-Daddy to host our station website, we went live a few days later, reborn and re-imaged. With ShoutCastStreaming (https://www.shoutcaststreaming.us/) we have had great support from them, in particular their Dennis Fallon. Dennis and Marvin have been great to do business with. We are grateful that we have them on our team. Of course Go-Daddy is great for their help when the website does not work properly which has always been due to  someone at Radio XL5! (who shall remain nameless…shhh!) Since then our stream went from 32 kbps AAC+ in our LoudCaster days to 128K and finally 192 kbs MP3 stream using our ShoutCastStreaming servers. We monitor our stream of course and, what we hear in the air studio you also hear on your end of the stream. That is important to us at Radio XL5. As an Internet station playing today’s hit music back to the 80s) which we call the “new oldies”) we have the ability to deliver a stream to your mobile device and car dashboard that terrestrial FM radio, even HD radio, can not provide. Why is that important? Simple; listener survey after survey show that while the content is what the listener is there for, the listening experience is just as important. This experience is done with the magic of audio processing that allows you to “hear into the music”. What do we mean by “hearing into the music”? It means hearing the pluck of every string of a guitar, the thump and whack of percussion instruments, and bright and clear vocals without sounding over processed. We were doing that back in April 2012 but we were not distributed in a technical format that preserved that hard work. Now, what you hear is what we effectively send. And we have noticed that the dwell time or linger time on our station went up almost immediately when we went to our 192k stream. Our audio signature is consistent for a station that plays music from 1980 to 2013 (at the time of this posting). It is why you as the public will be hearing of the “connected dash”. People want what they can do on their smart phones to be built into their dash boards. Wireless carriers are rolling out 4G and securing new radio spectrum so your Internet radio reception will be as seamless and ubiquitous as terrestrial radio but with few if any commercials, extremely high quality audio and no satellite radio fees. If you have not explored the world of Internet radio get the TuneIn app on your smart phone and have fun! We have regular listeners that make Radio XL5 the place to go for today’s cutting edge hit music  as well as the hits of the 2Ks, the 90s and the new oldies, the 80s.  The music styles, the instruments used and even the recording technology has changed in the over 3 decades of music we play yet our sound is consistent. We are proud of that. So looking back one year we are very happy with Radio XL5. Stay tuned more things are coming. We already have live programming, apps for your smart phones on our station website and lots of great  music. We thank all the people we mentioned but most importantly YOU, the audience!

GP, Minister of Music
Radio XL5
http://www.RadioXL5.com

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